West Coast Sightseeing Ltd. (“Gray Line Westcoast Sightseeing”) is committed to protecting your privacy. Gray Line Westcoast Sightseeing collects, uses, and discloses your personal information in accordance with privacy laws and any other applicable legislation.
This privacy statement relates to the information collected from you as a result of your visit to the Site. This statement supplements Gray Line Westcoast Sightseeing’s other privacy procedures and practices. By visiting and continuing to use the Site, you acknowledge the notices in this policy and consent to our collection, use, and disclosure of your personal information in accordance with this policy.
3. Collection of your personal information
A. Personal information you provide
Gray Line Westcoast Sightseeing will collect personal information through the Site when you voluntarily provide it. Examples include when you complete the “Contact Us” form on the Site or place an order. We collect the personal information to provide you with the information or service that you have requested.
During your use of the Site, you may be asked to provide personal information such as your name, e-mail address, mailing address, telephone number, account login, credit card information, and password information. At that time, you may choose not to provide certain requested personal information, but this may affect your ability to use certain services provided by Gray Line Westcoast Sightseeing or access or use certain sections of the Site.
Gray Line Westcoast Sightseeing may collect your personal information for the following purposes:
- to contact and correspond with you regarding the Site, and services offered by Gray Line Westcoast Sightseeing including special events;
- to process payments by or to you;
- to respond to specific requests from you;
- to otherwise administer your relationship with Gray Line Westcoast Sightseeing, including contacting you about your orders or order-related matters;
- to process suggestions and comments provided by you;
- to improve the Site services;
- to administer the Site and to protect the security of the Site when necessary; and
- to facilitate such other services and activities as we may identify at the time.
We will also collect and use your personal information to establish and maintain your online account, which is accessible through the secure portal on the Gray Line Westcoast Sightseeing website. Registered users will have the ability to view, update, and change their personal profile. Users are responsible for ensuring verification information, including account usernames and passwords, are protected and that you do not disclose them to other individuals.
B. Automatically Gathered Personal Information
(a) Website Visits
Gray Line Westcoast Sightseeing’s website server automatically collects the following non-personally identifiable information from visitors to the website:
- the web browser and operating system you are using;
- the date and time of the visit;
- the sections of the Site you visit, as well as the pages read and the images viewed;
- certain content that you download from the Site;
- if you were on another website before visiting the Site, the URL (web address) of that previous website, if it referred you to the Site;
- the URL of the first website you visit immediately upon leaving the Site, if you were referred to that website by the Site;
- the Internet Protocol (IP) address of the computer you are using; and
- the IP address of your Internet Service Provider.
We do not link any of the above information with information that is personally identifiable to you. We collect this data in an aggregate format for a number of reasons, including to understand the traffic on our website, how it is used, and how we can improve it. For example, the information about our visitors' browsers tells us what kind of browsers we need to support. Other information lets us know how many visitors come to our site and what sections are the most popular. We do not share this aggregate data with third parties.
The Site uses “cookies”. Cookies enable our website to save and retrieve information that you enter. A cookie is a commonly used piece of software that tracks your website visits and preferences, and is capable of enhancing your visit to the site. It may remain on your computer after the Internet session finishes (until the cookie expires or is deleted by you).
If you do not want to accept cookies, you can disable them by adjusting the settings on your internet browser. Your decision to disable cookies may impair your ability to browse, read, and download information contained on the Site, and Gray Line Westcoast Sightseeing may be unable to personalize your web experience. However, you may still be able to access Gray Line Westcoast Sightseeing services by other methods such as personal contact, fax, telephone, or mail.
(c) Web Analytics
The Site uses web analytics tools to help analyze how the Site is used and to improve visitors’ online experience. These tools work by tagging web pages to capture a limited amount of data (including the IP address of the computer, device, or network being used to access the pages). This data is used for aggregate reporting purposes. None of this data is used by Gray Line Westcoast Sightseeing or its service providers to identify you.
The Site also uses remarketing tools, such as Google’s AdWords remarketing (“AdWords”). Adwords connects the activity of Gray Line Westcoast Sightseeing with the Adwords advertising network and the Double click Cookie. Gray Line Westcoast Sightseeing displays interest-based advertising on third-party websites using information you make available to us when you interact with our website, content, or services. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.
If you have any questions about web analytics or remarketing, please contact the Gray Line Westcoast Sightseeing Privacy Officer at [e-mail address].
4. Use of your personal information
Personal information will only be used to fulfill the purpose for which it was originally collected, or for a use consistent with that purpose, unless you expressly consent otherwise.
5. Marketing Communications
Gray Line Westcoast Sightseeing may contact you in different ways. It may contact you to inform you about products or services by mail, e-mail, telephone, or other means to which you have agreed.
With your express consent, Gray Line Westcoast Sightseeing may also use the personal information you provide to send you information about special offers and promotions, news releases, information which may be of interest to you, or other electronic communications. In order to do this, your information may be shared with a third party, for example, a marketing and communications company. These electronic communications will provide you with our contact information and a method to opt-out of receiving further communications from us with each e-mail or other electronic communication we send you. You may withdraw your consent at any time.
6. Disclosure of your personal information
With the exception of our third party service providers, Gray Line Westcoast Sightseeing will only share your personal information outside Gray Line Westcoast Sightseeing with your consent, or where we use it to provide you with products and services you request. For example, when it is required to provide you with the information or services you have requested, in which case we will consider you to have given implied consent (e.g., confirmation of a sightseeing tour). The third party service providers will have access to personal information needed to perform their functions, but are only provided the limited amount of information required to perform their services.
Gray Line Westcoast Sightseeing uses third party service providers for the purpose of sending out certain electronic communications. Currently, these providers include Zaui Software and Infusionsoft. In using these services, Gray Line Westcoast Sightseeing will provide these service providers with personal information such as your name and e-mail address.
Infusionsoft is a service located outside of Canada, which means that your personal information may be subject to being stored and accessed pursuant to the laws of the United States of America. If you have any questions about Gray Line Westcoast Sightseeing’s policies and practices with respect to service providers outside of Canada, including their collection, use, disclosure, and storage of personal information, you can contact the Gray Line Westcoast Sightseeing Privacy Officer at the contact information listed at the end of this statement.
When Gray Line Westcoast Sightseeing uses third party service providers, it requires the providers to protect your personal information in accordance with the law and with the same or more stringent security and privacy standards than Gray Line Westcoast Sightseeing. Any such disclosure of your personal information by Gray Line Westcoast Sightseeing to a third party service provider will be conditional upon the information being used solely for the purpose for which it has been disclosed.
Gray Line Westcoast Sightseeing may also disclose your personal information where authorized or required by law. For example, we may disclose your personal information to comply with a subpoena, in response to a law enforcement body with the lawful authority to obtain the information, pursuant to an investigation into the breach of a law, or to our legal counsel.
6. Protection of your personal information
Gray Line Westcoast Sightseeing takes reasonable steps to protect your personal information. We use security arrangements to protect against unauthorized access, collection, use, disclosure, and disposal. These security measures include the following:
- restricting access to our systems, applications, and collected data to authorized personnel only;
- use of firewalls; and
- training of staff on privacy and confidentiality practices.
The Site may include links to external websites. Once you leave the Site, this privacy statement does not apply. Gray Line Westcoast Sightseeing is not responsible for the privacy practices, collection of personal information, or content of external websites.
7. Retention of your personal information
Information collected by Gray Line Westcoast Sightseeing is maintained in accordance with federal and provincial privacy legislation and Gray Line Westcoast Sightseeing’s retention schedules.
8. Changes to the privacy statement
Gray Line Westcoast Sightseeing may occasionally update this policy statement from time to time by posting a new version of this statement on the Site. Gray Line Westcoast Sightseeing’s collection, use, disclosure, and retention of your personal information will be governed by the version of this policy statement in effect at that time. We suggest that you review this statement periodically.
9. Access to your personal information, questions, complaints, or comments
It is your responsibility to provide any updates to your personal information to Gray Line Westcoast Sightseeing. You may request access to your personal information and/or correction of that information by contacting Gray Line Westcoast Sightseeing at the contact information noted below. When you contact Gray Line Westcoast Sightseeing, we may ask for further information to confirm your identity.
Questions regarding this privacy statement, including the collection of your personal information, can be directed to the Gray Line Westcoast Sightseeing Privacy Officer using any of the following methods:
Mail: West Coast Sightseeing Ltd. PO Box 84019, Burnaby, BC. V5A 4T9