OUR STORY

People have many reasons to explore. They explore to learn; they explore to make new friends; they explore to enrich their connection to new places and new people; they explore to satisfy their curiosity; they explore to escape their routine; or they simply explore for fun and adventure.

By exploring we turn the unknown into the familiar, and strangers into friends.

We are explorers ourselves, constantly looking deeper for new stories to share and interesting places to experience. We are well aware of the special connection people have with our community, and being a host means we celebrate the West Coast with you—we offer options to guide you and inspire you in the way that suits your style.

lets explore together-01

OUR STORY

People have many reasons to explore. They explore to learn; they explore to make new friends; they explore to enrich their connection to new places and new people; they explore to satisfy their curiosity; they explore to escape their routine; or they simply explore for fun and adventure.

By exploring we turn the unknown into the familiar, and strangers into friends.

We are explorers ourselves, constantly looking deeper for new stories to share and interesting places to experience. We are well aware of the special connection people have with our community, and being a host means we celebrate the West Coast with you—we offer options to guide you and inspire you in the way that suits your style.

lets explore together-01

OUR VALUES

Our values form the foundation on which we conduct ourselves. They are the fundamental beliefs that we hold as an organization and as individuals. These five values guide us in our behaviour internally and help us develop meaningful, lasting relationships with everyone we meet. Each of our team members carry a copy of our values with them as a reminder of our commitment to our guests, our community, and each other. 

THROUGH THE GUEST’S EYES
We take the time to understand and appreciate the experience from our guest’s point of view.

DRIVEN TO GO ABOVE + BEYOND
We have a passionate desire to exceed expectations in everything we do.

RESPECTFUL + SINCERE
We give and earn respect through genuine kindness and consideration.

IT’S A TEAM EFFORT
We work towards a common goal through communication, trust and collaboration. We are loyal, supportive and willing to work together.

DOING THE RIGHT THING
We make our communities a better place through environmental stewardship, social purpose and education

OUR HISTORY

Gray Line Westcoast Sightseeing started in 1984 as a family business delivering guided tours onboard minibuses. Today, Gray Line Westcoast Sightseeing is Vancouver’s only sightseeing company to offer Hop-On, Hop-Off, Guided Tours, Charters and Electric Harbour Tours. With this wide range of products, we are able to create remarkable experiences with over 250,000 guests from all over the world. We are proudly working towards a greener and more sustainable future. And adding electric buses and boats is the first step to achieve our goal of becoming the first Sightseeing company in Canada with 100% electric vehicles.

Handbook Time line - Final

GIVING BACK TO OUR COMMUNITY

United-way

United Way - Social Purpose Innovator

Our company is part of the first cohort of the United Way Social Purpose Business Innovators Lab. With the United Way of the Lower Mainland, we are doing the strategic work and piloting the tools to define, refine and update our Social Purpose.

Canadian-Cancer-Society-Logo

Canadian Cancer Society

We are also the Official Motor Coach Gold Sponsor for the Canadian Cancer Society’s Cops For Cancer Tour de Valley. Cops for Cancer is an annual event that takes place each fall when over a hundred law enforcement and emergency services personnel from across the province brave all types of weather as they cycle up to two weeks across the daunting terrain of Vancouver Island, Northern BC, the coast of British Columbia and the Fraser Valley.

Donations made to the Canadian Cancer Society through Cops for Cancer are used to fund life-saving research and caring support programs to reduce its impact.

GIVING BACK TO OUR ENVIRONMENT

At Gray Line Westcoast Sightseeing we are acutely aware of the influence our daily operations wield upon our surroundings. While the path to a sustainable future is undoubtedly long and demanding, we are resolutely navigating it, fueled by a determination to curtail our greenhouse gas emissions and minimize our ecological footprint.

Strategic Programs

We are actively working towards achieving B Corp Certification and Green Tourism re-certification. These significant steps reflect our commitment to responsible business practices and sustainable tourism. Through rigorous assessments and initiatives, we aim to meet the highest standards of social and environmental performance, transparency, and accountability. These certifications underscores our pursuit of excellence in promoting positive impacts on both society and the environment, aligning our values with our actions.

Fleet

Gray Line Westcoast Sightseeing stands by our pledge to transition to a 100% clean-energy fleet. With this commitment, we have embarked on a transformative journey that already includes the integration of two electric vehicles into our fleet. Recognizing the broader impact, we've collaborated closely with the City of Vancouver to establish a robust charging infrastructure, not only benefiting our operations but also extending its advantages to other forward-thinking companies seeking to shrink their carbon footprint and ecological influence.

Tours

In a tangible display of our dedication, we expanded our range of sightseeing offerings to include Electric Harbour Tours during our 2018 and 2019 seasons. These innovative tours mark a significant milestone in our environmental efforts, signifying the introduction of the first Harbour tour in Vancouver operated entirely on a 100% electric boat. Although currently paused, this pioneering step serves as a testament to our resolute commitment to embrace sustainability and lead by example in the tourism industry.